It's been a big week here at Jewelry Television and JTV.com, and we're rolling right into the weekend with new product lines and the biggest color gemstone jewelry event we've ever had--JTV Gem Days. And we've debuted two new product lines this week, so shop JTV.com to see the collections now. Here's a quick description of these two lines:
JTV's Off Park Collection, upscale costume jewelry designs the likes of which you find on Park Avenue in New York City, at the prices you find only on JTV. The big, bold, famous look of luxury jewelry, all at a very affordable avenue...the JTV Off Park Collection, exclusively at Jewelry Television and JTV.com.
JTV's Beria Collection™, unique handcrafted jewelry designed by a family whose passion for jewelry design is globally inspired. Four generations of true passion and love for jewelry. The Beria family surname Beria means 'humble', and is a Cinderella story with humble beginnings. Mr. and Mrs. Ali Beria were born in Herat, Afghanistan more than 200 years ago. Mr. Beria always loved designing unique, one of a kind handmade jewelry pieces, and his personalized designs have been sold in galleries all over the U.S. After traveling through Italy, Thailand, India and Indonesia, Mr. Beria eventually found the ideal place to produce his designer line of jewelry when he visited the Indonesian island of Bali. He quickly became captivated not only by the island, and the talented artists who shun machines, choosing instead to handcraft every piece of jewelry.
The Beria family values the beauty and appeal of loose gemstones as much as the art of silver manufacturing. An intricate part of Mr. Beria's designs, each gemstone is carefully selected based on cut, color and shape to enhance every piece of jewelry. This collection features large-scale, unique designs that are always relevant to the season and packed with color, color, color! Each gemstone has a story within itself and the Beria family takes us on a journey showing how gemstones meet sophisticated, beautiful artful designs and then come to life in jewelry.