A few years ago when the global economy took a serious downturn, it acutely affected the global gemstone market. The dealers were desperate for money, so they were willing (albeit reluctantly) to sell many of their premium quality gemstones, including tanzanite, to obtain the money necessary to stay in business. Fortunately, JTV’s gemstone team had the foresight to purchase these spectacular gems at phenomenal price points, passing the savings on to the JTV customer.
These tanzanite gems have been locked away in the Jewelry Television safe for the past 18 months, but we’ve decided to bring them out now—just in time for the Holidays! And, as you already know, the finer qualities are being seen less and less as time goes on. Many of these reserve items are in darker color ranges.
We offered a few of these gems to you during our Black Friday sales event, and every single gem was quickly purchased! This is your opportunity to own some incredible tanzanite gemstones at truly amazing prices! Watch this video to learn more about JTV's Tanzanite Hidden Reserve from JTV co-founder, Jerry Sisk.

