Jewel School Schedule
This Week's Jewel School Hours (Note the times listed below are EST) Due to the tremendous havoc caused by super storm "Sandy", this week's schedule has changed.
Tuesday 10/30--NO Jewel School Show
Wednesday 10/31 9-11am (Happy Halloween!)
Saturday 11/3--NO Jewel School Show
Jewel School and JTV both wish all of our east coast friends, customers, vendors and artists all our best while recovering from Mother Nature's wrath.
NEW November Jewel School Hours!! Beginning Sunday November 4th
Yes we are changing time slots again, as we work to accommodate all of our wonderful JS viewers! Please note that the times listed below are EST. Sunday shows will be increased to 3 hour shows while the Monday and Wednesday shows remain 2 hours long.
Sunday 10am - 1:00pm
Monday 10am - Noon
Wednesday 10am - Noon
October 31-- Happy Halloween!! Due to weather and flights, Leah Helmrich will not be on the Jewel School set, BUT she will Call In during the show (between 9 and 11 am EST) to talk about the new kits she sent us from Parawire.
Inspired by the way petals unfold on a lotus flower, perhaps you have seen Leah's "Blooming Lotus" necklace on the recent cover of a magazine?
Please be aware that many of our Guest Artists fly in for each show, depending on how badly the storm affects flight plans and for how long, the following guests may need to reschedule.
November 4-- the always creative Katie Hacker will join our Jewel School host, bringing fabulous findings from Beadalon, along with her personally authored 101 Books!
Beads of Courage Update! Thanks to everyone who bid on the amazing jewelry pieces created by our Guest Artist Team for the BOC auction. Bidding is now closed. Congratulations to the winners!
"Cougarism"-- (sales stickers, tags, labels)
This week, I'd like to talk about whether or not you should "show" the price of your work, on a tag or sticker. Several of you have told me that you DO show your price, while others have said that they do not. Here are some reasons and opinions:
Folks who display their work for sale and do not show a price have said that they feel this will encourage a customer to talk to them, opening a conversation that could lead to a sale. They have also shared that price tags clutter an otherwise lovely display and tend to use price stickers on the back of each piece.
Although I agree with the "clutter" factor, personally if I can't see the actual price of a piece of jewelry I probably cannot afford it, so I walk away. To reduce the need for tags my solution is to print (either by hand or computer) a small label that states the name of the piece (if it has one), materials used, the retail price and my inventory number. I line these little cards up along the outside edge of my display case, in-line with the jewelry item they describe. I have found that this method does encourage customer conversation, as they can see the price of something they are interested in and often ask about the stone/materials used.
Bracelets and rings are different of course, as each of them needs to have an attached tag (like sharkskin) with the size, materials, price and inventory number. Here's a little tip: have you ever wondered why folks insert either a coin or a plastic tab into each unfilled ring slot? It's not to see if a ring has been stolen, rather it's to help them replace rings that folks have tried on! If a space is not filled, a customer may just stick a ring into any open slot and after you have continuously spent a lot of time putting rings back where they belong, you will use this method too!
I will be continuing this series of short articles, blogging next week from Switzerland! (Depending on storm flight plans, of course.) Until then...