One of my favorite things about being in Marketing is I often get a first look at new commercial concepts, and I have never been more excited than when I first saw the “Curious About Tanzanite?” concept this past spring! As soon as the producer handed out the idea boards, I was sold. I didn’t need to know the message or why he had chosen this one out of all his original ideas. Once I saw those cuddly kittens, my heart melted, and my decision was made! The final piece turned out to be my very favorite JTV commercial to date, and much to our excitement, many of JTV’s wonderful viewers also agreed! We received several posts on Facebook from friends sharing their love of the commercial, and one of my dear coworkers even had her gorgeous cat, Boo, in on the action with a great photo!
The commercial created such a stir that it got me thinking! What if we held our own mini photo shoot with cats being curious about tanzanite? I knew we were going to have another chance to air the promo this July for our Tanzanite 47th Anniversary event, and I just couldn’t resist the opportunity to get photos of my own dear Miss Lilly with jewelry! So, after a few short conversations with the “powers that be” here at JTV, I got the green light! I started by rounding up a few volunteers and one very patient photographer, and we set a date! Below are a few behind the scenes photos of the shoot! You’ll have to watch the JTV Facebook, Twitter, Instagram and Pinterest pages throughout the Tanzanite 47th Anniversary event July 10th – 13th to see the finished photos! I promise, you will NOT be disappointed!
Disclaimer: No cats or tanzanite were harmed in the making of the photographs. Ha!
First Model: Lilly (a.k.a. Lilly Monster, Lilly Ba Nilly, Lillykins and Lilly Mae)
Age: 4 years
Next of Kin: Myself
Miss Lilly has been on camera before, but it was a few years ago. Since this was her first still photography shoot, patience, treats and toys were key! You can’t see her, but my helper Jade is waving a ribbon on the other side of the table to attract Lilly.
Below I am trying to get Lilly to pay attention to the necklace. You may also notice the gorgeous piece of tanzanite on the TV behind us! How fitting, huh?
Second Model: Coco (a.k,a. Coco Puff, Puff, and Puff McGuff)
Age: 6 years
Next of Kin: Amy from Marketing
Coco’s modeling style was a lot more relaxed than Lilly’s and much appreciated!
You can see below that Lilly’s meows were a bit of a distraction for Coco.
Of course, we couldn’t end the shoot without at least one Mom and Furbaby picture each!
Lilly and I
Coco and Amy
Last but not least, Lilly and Coco would like to thank the late great Boo kitty for being their inspiration for this shoot! Her love of jewelry, shoes, and all things girly will never be forgotten!